DESIGN METHODS AND DESIGN SENSIBILITIES

Being a designer in a fast evolving industry, with an increasing level of background noise and pressure to deliver quickly, I occasionally need to stop and think. Focusing my time on design sensibility of a project and not just the design method. By exploring the yin and yang of design and implementing a balance of these elements, inspires me to build delightful experiences, create an emotional connection and produce the best outcome for the product, service or brand. 

Finding the best solution means experimenting with the right factors. Slowing down and focusing on the details, the relationship between the elements, and the specific meaning of each. Understanding the bigger picture and tuning into all the details helps put the meaning into context and deliver seductive and meaningful experiences. 

Combining design methods with strong design sensibilities is good practice and helps me think in ways to resolve complex problems with confidence and create well-rounded solutions. As a creative director, I try to determine not only what to do but how to do it.

WHAT I LEARNED ON MY FIRST DAY

The first day at Art college back in 1985 we were asked to hang our drawings from our summer assignment and present them to the class. One by one we talked about our drawings, trying to explain the rationale from a series of questions thrown to us by our tutors; why we chose pencil or pen, why we created shadows, how we decided on the composition. Surprisingly the drawing that looked perfect and complete was scrutinized by our tutors. The young man who drew the perfect picture and couldn't rationalize his art with confidence, never returned to class.

Now as an experienced designer, I often find myself criticizing my work without even realizing. It's a skill you develop, it just becomes second nature. A good designer needs to learn to take feedback and understand it's a big part of solving design problems. I always try to mentor designers with the philosophy to be creative, we must be flexible, learn to rationalize color, imagery, typefaces, space and lose the fear of being perfect first time round.

MY STARBUCKS IDEA

I recently came across My Starbucks idea. It's a site where consumers come up with an idea for Starbucks. They share their ideas, vote and comment on what they think is the best. Then Starbucks makes it happen. I love how the site creates an engaging social experience and feeds the creative juices department, with an abundance of fresh ideas from no other than their consumers. Nice one Starbucks!